Public Relations
Communications
Crisis Management

Providing comprehensive, effective and strategic public relations solutions.

Who We Are

Clockwork Public Relations is a full-service public relations firm providing comprehensive, client-focused and effective marketing and communication strategies.

Founded in 1994 by company president Maxine McBride, Clockwork PR is located in Northeast Florida and works with clients throughout the Southeast. It is now more important than ever to communicate effectively to the right audience with the right message while having a strategic plan in place to respond to a potential threat or reputation attack. Clients engage with Clockwork PR for superior public relations expertise, senior level strategic counsel and insightful advice.

Who We Work With

Clockwork PR works with businesses, corporations, nonprofit organizations, public and government entities, and individuals. Supported by the firm’s strong relationships with business executives, community leaders and the media, Clockwork PR can successfully secure widespread and positive media exposure locally, regionally and nationally.

Meet Our Team

President and CEO

Maxine McBride

Maxine is a sought-after industry expert and thought leader. She is an active community leader including Leadership Jacksonville Board of Directors, JAXUSA Partnership Business Development Committee, JAX Chamber Government Affairs Committee, JAX Chamber Trustee and former JAX Chamber Board Member, founding member of the Urban Land Institute North Florida, and Senior Advisor for the Institute of Crisis Management. She has received numerous honors including being named as a Woman of Influence, a First Lady in Florida Housing and People to Know in Florida. Her charitable involvement includes the Monique Burr Foundation for Children and the Women’s Board of Wolfson Children’s Hospital.

Known for her skillful and instinctive advice in challenging situations, Maxine implements and executes strategic plans to provide crucial messaging, both internally and externally. She has tremendous expertise in media relations, including close working relationships with journalists and industry publication editors.

Maxine McBride

President & CEO

Communication Strategist

Tamara McClaran

A talented professional with proficient knowledge of numerous industries, Tami is a key member of the Clockwork PR team.

With a foundation in print and broadcast media and a passion for storytelling, Tami brings an insightful and creative approach to the company’s public relations projects. She enjoys writing and producing meaningful community and business stories that inspire and motivate. Tami’s work has appeared locally as well as in national media outlets. Her perceptive and intelligent leadership combined with her positive, thoughtful personality have contributed to return business from countless clients. Tami’s honors include a Jacksonville Image Award from the Florida Public Relations Association.

Communication Strategist

Laura Jane Pittman

With more than 25 years of versatile and creative communications experience, Laura Jane is a skilled researcher, writer, and copyeditor.

Laura has proficient knowledge of a wide range of industries, including transportation and logistics, real estate and development, non-profit, and education. She specializes in communication strategy and crisis communication work. A former managing editor of Florida Homebuyer Magazine, her writing has been featured in numerous publications, including JAXPORT Magazine, Jacksonville Business Journal, Financial News and Daily Record, ARBUS Magazine, and Resident Community News. Laura Jane brings an energized and inventive flair to company communications, making clients look and sound their best.

Marketing and PR Coordinator

Jackie Hughes

Jackie enthusiastically supports all facets of the company’s marketing and public relations endeavors including client accountability reports.

Driven by a passion to exceed expectations, Jackie thrives on efficiently managing a number of projects and activities, including many that are behind the scenes at Clockwork PR. Her attention to detail and focused commitment to every project, along with her friendly nature, is appreciated by clients, coworkers, and the media alike.

Our Services

Clockwork PR offers a wide range of services by combining its in-house capabilities with a network of partnerships.

Crisis Communication

When an issue can negatively impact reputation, business or financial strength, Clockwork PR offers invaluable expertise and support, focusing on quickly implementing proactive measures to help minimize disruption.

Public
Relations

Every organization or business depends upon its reputation for survival and success. An effective public relations strategy increases credibility, builds awareness with the target audience and supports a positive brand image.

Media
Relations

The goal of media relations is to maximize positive coverage and keep the press informed. When the time is appropriate for media pitches, interviews, articles and press releases, Clockwork PR manages the process for a successful outcome.

Corporate Communication

Corporate communication helps businesses to strategically create and manage the messaging about their organization. It can positively influence whether a prospective employee wants to work at the organization or whether a consumer wants to do business with the company.

Strategic Communication

Strategic communication planning helps an organization achieve goals and objectives while targeting a specific audience. Clockwork PR can provide objective communication for internal and external stakeholders, build support and drive the change that is needed to create, reinforce or change public opinion.

Community Relations

Positive community relations sets a business apart from the competition. Community relations programs can be used to create mutually beneficial relationships and activities that help enhance an organization’s reputation and build community support, loyalty and goodwill.

Focus Group Research

Market research can help identify the appropriate audiences, find the right influencers and determine a cost-effective budget. It guides communication as well as identifies opportunities and risks. Research provides informed advice and is the foundation for success.

Content Development

Whether it’s writing for the media or producing materials for an organization, informative and engaging original content reinforces a message and tells a story the way it should be told.